HomeNewsSponsorship & MarketingMulti-SportChina

361sport signs sportswear deal for 2022 Asian Games

(Photo by Yifan Ding/Getty Images)

Chinese sports apparel company 361sport has signed as the official sportswear supplier to the organising committee for the 2022 Asian Games in Hangzhou, China.

36sport has been the official sportswear supplier at five previous Asian Games-related events: the Guangzhou 2010 Asian Games, the 2012 Haiyang Asian Beach Games, the 2013 Nanjing Asian Youth Games, 2014 Incheon Asian Games and 2018 Jakarta-Palembang Asian Games.

Commenting on the deal, H.E. Sheikh Ahmed Al-Fahad Al-Sabah, president of the Olympic Council of Asia, said: “The great investment of 361sport in sportswear products and services has contributed to the tremendous success of our Asian Games and made it one of the most prestigious multi-sports events in the world.”

361sport joins seven top-tier ‘Prestige Partners’ for the 19th Asian Games, which will be staged in September 2022.

The others are Geely Auto, China Mobile, China Telecom, Loongair, Industrial and Commercial Bank of China (ICBC), Alibaba Group, and Alipay.