Scandinavia
Strong Scandinavian Platform for Sport Marketing
IEC in Sports and PR Event merged to create the largest Scandinavian sports marketing company.
ÅF signs as new title sponsor for Golden League
The IAAF has agreed a two-year deal with the Swedish company ÅF for the title sponsorship of the Golden League.
Clubs and brands join Soccerex for Dubai Forum
Football clubs, federations and sponsors have confirmed their presence at the inaugural Soccerex Dubai Forum on January 7.
Henkel signs up for 2008 Men’s European Handball Championship
Henkel group agreed a deal to become Official Sponsor of the 2008 Men’s European Championship for the product categories of cosmetics, adhesives and detergents.
Samsung and EOC team up to combat youth obesity
The European Olympic Committees and Samsung launched “Get up & Go” - an anti-obesity campaign for European youth - at the CONI Olympic Park.
Barclays sponsors Dubai Tennis Championships
Barclays, the global banking group is the new title sponsor of the annual Dubai Tennis Championships.
SOFTBALL SEEKS OLYMPIC GAMES RETHINK
The International Softball Federation (ISF) is working to get the International Olympic Committee (IOC) to reinstate women’s fast pitch softball to the programme for the 2016 Summer Games.
CSC EXTEND CYCLE TEAM SPONSORSHIP
Global IT giant Computer Sciences Corporation has delivered a major boost to Bjarne Riis’ ProTour team after confirming it would continue its title sponsorship of Team CSC.
LAGARDÈRE AGREES DEAL TO ACQUIRE IEC
Lagardère SCA agreed a deal to acquire the entire capital of International Events and Communication in Sports (IEC), the Swedish sports rights specialist founded in 1994.
SIX CITIES BID FOR FUTURE EUROPEAN ATHLETICS CHAMPIONSHIPS
European Athletics announced that three applications have been received for both the European Athletics Indoor Championships 2011 and the SPAR European Cross Country Championships 2009.
ATP SWEDISH OPEN BIGGEST SWEDISH EVENT FOR MEDIA WORLDWIDE
ATP Catella Swedish Open has become the biggest annual event in Sweden in terms of international media coverage.
BSI SECURE DANSK METAL TITLE DEAL
BSI, rights holder of the FIM Speedway Grand Prix Series, has secured a new two-year title sponsorship deal for the 2007 and 2008 races in Denmark.
IEC IN TV DEAL WITH ATP SWEDISH OPEN UNTIL 2010
IEC in Sports expanded its relationship with the Swedish ATP Tournament, the Catella Swedish Open, in a new deal leading up to 2010.
COPENHAGEN TO HOST INTERNATIONAL CYCLING EVENTS
The International Cycling Union selected Copenhagen, Denmark to host the Road World Championships 2011, the Track World Championships 2010 and the BMX and Track World Cups in 2008 and 2009.
SWEDEN EXPANDS TOP LEAGUE
Swedish soccer chiefs have confirmed its top domestic league will be expanded from the 2008 season.
SERVECAST RECRUITS TOP SPORT INDUSTRY EXPERT
European sports webcasting company Servecast announced the appointment of a new Business Development Director in Germany. This is the second European appointment by Servecast this year in order to meet growing market demand for advanced streaming media solutions in the sports industry.
DN GALAN RENEWS WITH IEC IN SPORTS AGENCY
The prestigious DNGalan athletics meeting awarded its international TV rights to IEC in Sports in a brand new three-year-agreement.
IEC TAKES ON THE NEW SUPER SERIES IN BADMINTON
The International Badminton Federation announced the launch of the Super Series starting 2007.