Scandinavia

Carlsberg has become the fifth global partner for Euro 2012 under a deal with Uefa announced Friday.

Tennis’s ATP World Tour has extended until the end of 2012 its sponsorship deal with Japanese office equipment maker Ricoh.

Sweden has pulled out of the running to host the 2018 Ryder Cup, leaving five countries in the race.

International sports federations are looking for host cities with a clear sports strategy, and believe bidders could save time and money by undergoing training in sports strategy, according to a survey by the International Centre for Sports Studies (CIES).

Madrid’s bid to organise the 2018 Ryder Cup has received a major boost from a survey conducted amongst 1,000 UK golf fans.

Greece and Portugal are the latest European territories where the IEC in Sports agency has agreed television deals for the athletics’ World Championships in 2011 and 2013.

Sports rights agency Kentaro has extended its agreement to represent the media rights for the Swedish Football Associations Svenska Fotbollförbundet (SvFF), Föreningen Svensk Elitfotboll (SEF) and Elitföreningen Damfotboll (EFD) from 2011 to 2015.

Formula One boss Bernie Ecclestone has tabled a bid for ailing General Motors-owned carmaker Saab. Ecclestone is bidding along with Genii Capital, majority owners of the Renault Formula One team.

Sweden and Norway have been forced to abandon plans to bid to host football’s Euro 2016 after governments in both countries denied $1.4 billion (€950 million) for stadia improvement.

Golfers Padraig Harrington and Michelle Wie are going to Copenhagen to be present at the International Golf Federation’s final pitch for the sport to be included in the 2016 Olympics.

Two Swedish entrepreneurs are investing €200 million to create a research, development and training centre entirely devoted to women’s sports located in Malmö, Sweden.

Mikkel Kessler´s fourth-round TKO victory over Gusmyr Perdomo drew an impressive peak market share of 72 per cent on Danish free-to-air broadcaster TV2.

Denmark has been appointed as host for UEFA European Under-21 Championship in 2011 by UEFA.

Modern Times Group (MTG), acquired the exclusive media rights in Denmark, Norway and Sweden for the UEFA Champions League from UEFA.

The leading newspaper in Norway, Aftenposten, reports that 51 per cent of Norwegians are against giving state guarantees of between NOK 15 and 20 billion ($4-5 billion) to host the 2018 Winter Olympic Games.

Copenhagen will not bid to host an Olympic Games, according to the city's mayor, Ritt Bjerregaard.

Infront Sports & Media secured an exclusive, long-term media rights agreement for the EHF European Championship in handball with three leading Scandinavian broadcasters, TV2 Denmark, TV2 Norway and TV4 Sweden.

IT provider, Computer Sciences Corp., has said that it will not renew its eight-year sponsorship of its cycling team -Team CSC- after this year.