Europe
Newcastle unveils stadium naming rights strategy
Newcastle United has announced that St James’ Park will be renamed the Sports Direct Arena while the club seeks a permanent naming rights partner for the famous stadium.
Swiss FA extends Puma relationship
The Swiss Football Association (SFV) has signed a long-term extension to its partnership with Puma.
Athletics to secure future at London 2012 Olympic Stadium
Athletics will be given a 99-year lease at the London Olympic Stadium and a running track will be guaranteed for the lifespan of the venue, UK Athletics chairman Ed Warner revealed on Tuesday.
DFB seals new marketing and broadcast contracts
The German Football Association (DFB) has extended its commercial rights agreement to the DFB Pokal with Infront Sports & Media until the end of the 2015-16 season and signed new broadcast deals with ARD and Sky.
Liverpool links up with Turkish Tourism
Barclays Premier League club Liverpool has sealed a new two-year partnership with Turkish Tourism.
Sport and iGaming ready for its second edition
Next on the SportBusiness conference calendar: Sport and iGaming 2011
Barcelona president Rosell calls for leaner La Liga
FC Barcelona president Sandro Rosell has called for La Liga, the top division of Spanish football, to be reduced to 16 teams in a bid to address the “huge” financial problems that are afflicting the sport in the country.
Chelsea poised to seal naming rights deal
Chelsea is set to unveil a naming rights sponsor for its Stamford Bridge home in 2012 in a bid to increase revenue generation at its historic stadium.
Amsterdam awarded 2016 European Athletics showpiece
Amsterdam in the Netherlands has been awarded the 23rd edition of the European Athletics Championships in 2016.
Sevilla bets on Interapuestas.com
Sevilla has agreed a significant partnership with betting firm Interapuestas.com, but the club remains without a shirt sponsor.
UK women’s sport missing out on sponsorship expenditure
A new study has revealed that sponsorship of women’s elite sport in the UK amounted to just 0.5% of the total market between January 2010 and August 2011.
Horner expects Red Bull to remain in F1
Red Bull Racing team principal Christian Horner expects the drinks manufacturer to remain committed to the Formula One team on a long-term basis.
Adidas acquires action sports brand
Sportswear giant Adidas has reached an agreement to acquire Five Ten, a leading performance brand in outdoor action sports, in a US$25 million deal.
Beckham lands Sainsbury’s deal
David Beckham has served further notice of his commercial pulling power by agreeing a major partnership with British supermarket giant Sainsbury’s.
DiFede handed Sportel reins
Amparo DiFede will steer the future development of the Sportel sports media industry conferences following the departure of Monaco Mediax CEO David Tomatis.
SRG secures Swiss IIHF World Championships rights
SRG SSR has acquired the Swiss broadcast rights to the next six editions of the International Ice Hockey Federation (IIHF) World Championships.
ESPN America pens new NHL agreement
National Hockey League (NHL) action will continue to be aired on ESPN America in 35 countries across Europe and Africa after the US broadcaster sealed a new deal with Advisers Media International/Medge Consulting.
Barcelona seeks to tap into Chinese market
FC Barcelona has made further inroads into developing its brand in Asia by signing a strategic partnership with Chinese company Intersports.