The agreement, which has been labelled as the first of its kind for Turkish Tourism in the UK, was unveiled at the World Travel Market in London. The deal will comprise “advertising rights and other benefits”, according to a statement.
“Turkey is a great country and we all have fantastic memories of our European Cup win in Istanbul in 2005,” Liverpool managing director Ian Ayre said. “Through this partnership the club can provide Turkish Tourism with significant brand visibility and access to our supporter base to help raise awareness of their tourism opportunities.”
Tolga Tuyluoglu, director of the Turkish Culture and Tourism Office in London, said: “I am sure that all Liverpool fans will have positive associations with Turkey already, following their dramatic Champions League win in Istanbul back in 2005. We hope to build on this to create a dynamic partnership. Over one quarter of those taking package-holidays to Turkey do so from the North West of England so this area is very important to Turkey.”