Europe

Organisers of the 2015 Rugby World Cup in England have revealed plans to utilise London’s Olympic Stadium as part of a hosting strategy that they hope will generate a £100 million profit from the tournament.

The Netherlands’ KLM Open, an official PGA (Professional Golfers’ Association) tournament, has been ranked the most sustainable golf event on the European Tour by CSR (corporate social responsibility) consultancy Between-us.

Revolution Sports + Entertainment has agreed a strategic alliance with Brands2Life, which will enable both companies to expand the range of services they offer to clients.

Italy is perfectly positioned to benefit from growing domestic demand for golf and international golf tourism, according to new research compiled by KPMG.

Glasgow 2014 has announced that Ty Speer, a key member of London 2012’s commercial team, will become the deputy chief executive of the Scottish city’s delivery of the Commonwealth Games.

Havas Sports & Entertainment (HSE Group) has signalled its intention to capitalise on the business opportunities afforded by Russia’s staging of the 2014 Winter Olympic Games and 2018 FIFA World Cup by opening a new office in Moscow.

The Spanish Football League (LFP) has agreed a sponsorship deal with Finnish gaming company Paf.

Cheltenham Racecourse has announced that Betfred has extended its title sponsorship of the Gold Cup, one of the showpiece events of the British horse racing calendar, for a further three years.

Edward Griffiths, chief executive of Aviva Premiership Rugby club Saracens, is to join the speaker line-up for Sports Marketing 360 at the BT Centre, London on September 27.

Arsenal Media Group general manager Michael Leavey has joined the panel for a unique online seminar on the latest developments in the consumption of sports media by fans across the globe.

The IAAF (International Association of Athletics Federations) announced today that Toyota has agreed to remain as an official partner of the IAAF World Championships until 2017.

IMG has acquired a minority equity stake in Sports New Media (SNM), the company that manages social media on behalf of high-profile sporting clients covering athletes, associations and brands.

English football club Derby County has appointed Sam Rush as its chief executive officer.

Real Madrid has revealed revenues of Eur514 million for the 2011-12 financial year – a figure the Primera Division giant claims is a record for any sports club.

The Spanish Primera Division has become the latest major league to embrace YouTube after the video-sharing website agreed a three-year deal with Mediapro.

Sainsbury’s has signed up as a commercial partner of the British Paralympic Association (BPA) through to the end of 2016, admitting that its sponsorship of the London 2012 Paralympic Games had a “profound” impact on its business.