Europe
Dortmund chief wants UEFA to thwart “back-door funding”
Borussia Dortmund chief executive Hans-Joachim Watzke has called for UEFA to get tough on clubs that exploit “back-door funding” through inflated sponsorship deals and expel those found guilty of such offences from European competition.
UEFA reveals details of CAA partnership
Uefa has confirmed further details about its tie-up with CAA Eleven, which has secured a deal to distribute a new centralised package of European national team rights, and believes the new model will help football’s European governing body to replicate the success of the continent’s top leagues.
Lessons From London
Matt Carlton, Head of Insight at Ebiquity, asks what marketing lessons can be learnt from London 2012.
Balancing Relationships
Peter McNeile, Director of Sponsorship at Cheltenham Racecourse, explains the challenges facing effective CRM in sport.
CAA Eleven to spearhead UEFA’s central marketing strategy
UEFA has announced that the CAA Eleven company will assume responsibility for a new centralised media rights sales process for European qualifiers to Euro 2016 and the 2018 FIFA World Cup.
WRU unveils record financial results
The Welsh Rugby Union (WRU) has enhanced its status as one of the sport’s most financially secure organisations by announcing record turnover and a record-equalling profit for the year ending June 30, 2012.
Russia names host cities for 2018 World Cup
FIFA has announced the 11 cities to host the 2018 World Cup in Russia, with Krasnodar proving the surprise omission from the 13 originally shortlisted.
Emirates lands naming rights to key Glasgow 2014 venue
Emirates has agreed a 10-year naming rights deal for one of Glasgow’s key venues for the 2014 Commonwealth Games.
Leaders seals partnership hat-trick
Leaders has signed partnerships with Channel 4, SIS and Levy Restaurants for its 2012 conference events.
Gazidis backs sustainable approach as Arsenal profits rocket
Arsenal chief executive Ivan Gazidis has insisted the club will continue to follow a financially responsible strategy after the sale of star players allowed it to more than double profits for the financial year ending May 31, 2012.
Ponferrada fights to retain 2014 World Road Cycling Championships
The Mayor of Ponferrada, Carlos Lopez Riesco, has vowed to fight “tooth and nail” to ensure the city retains the 2014 World Road Cycling Championships, stating the event would provide an important source of revenue through tourism and job creation.
Real Madrid extends lucrative partnership with Adidas
Sportswear giant Adidas has confirmed an extension of a partnership with Real Madrid until the end of the 2019-20 season in an agreement that prolongs one of the most lucrative kit deals in world football.
Russia 2018 gears up for decision over host cities
Russia 2018 is gearing up for Saturday’s announcement of the host cities for the country’s staging of the FIFA World Cup after handing over the technical report on the 13 candidate cities to world football’s governing body.
IMG to drive re-positioning of Sergio Tacchini brand
Sergio Tacchini has teamed up with IMG in a multi-year agreement, as part of attempts to reinvigorate the Italian sportswear brand.
DFL uses Italy as pilot project for new digital rights model
The German Football League (DFL) has struck an innovative deal with digital media company Perform that will see it market and distribute live and highlights coverage of the 2012-13 1.Bundesliga season across digital platforms in Italy.
RGS to furnish Glasgow’s Commonwealth Games
Glasgow 2014 has struck a deal with London 2012 partner RGS (UK) Ltd, which will see the company become the official furniture provider of the Scottish city’s staging of the Commonwealth Games.
France to stage Heineken Cup final in 2014
European Rugby Cup (ERC) has announced that France will host the 2014 Heineken Cup and Amlin Challenge Cup finals in what could be the last staging of European rugby union’s leading club competition in its current format.
FA buys into Platini’s Euro 2020 vision
The English Football Association (FA) has stated it is keen to host the semi-finals and final of Euro 2020 at Wembley Stadium if UEFA president Michel Platini’s vision to revamp the hosting concept for the competition comes to fruition.