Eastern Europe

Football
Media

Domestic club football in Albania has a new home after general interest channel MCN TV agreed a three-year contract following on from the termination of a deal with streaming platform Oversport
Football
Media

The Ligové Fotbalové Asociace, the Czech league football association, has launched its domestic media rights tender for the next five-year cycle, covering the elite Fortuna Liga and second-tier Fortuna N…
Football
Media

Fans in Albania were able to watch action from the opening weekend of the Italian Serie A season after deals were negotiated with pay-TV broadcasters Digitalb and Tring
Multiple Sports
Industry Moves

Marek Szkolnikowski is to leave his role as Head of Sports at Polish public-service broadcaster Telewizja Polska (TVP) after more than seven years in the position
Handball
Media

United Media has secured exclusive rights to Germany’s Handball Bundesliga for its Sportklub pay-television channels in the Balkans.
Multiple Sports
Media

Czech investment company PPF Group has bought a 6.3-per-cent stake in Viaplay Group as the embattled streaming broadcaster continues to shift equity
Road Cycling
Media

One of the most intense head-to-head battles in recent years in road cycling had the knock-on effect of producing stellar television ratings for this year’s Tour de France in the three key contributing m…
Football
Media

The Albanian Football Association (FSHF) has launched an invitation to tender for domestic media rights to club competitions for the 2023-24 to 2025-26 seasons after being forced to go back into the market
Football
Media

Arena Sport has kept hold of an important local property in the Balkans after agreeing a five-season deal for rights to the top-tier football league and cup competition in Bosnia and Herzegovina
Football
Media

One of the opening matches of the new Polish Ekstraklasa season will be shown on YouTube in Poland, as talks between the league's domestic broadcaster Canal Plus and TVP have failed to produce a free-to-air…
Football
Sponsorship & Marketing

German power equipment manufacturer Stihl has agreed a one-season extension to its sponsorship of the Ekstraklasa, Polish football’s top tier.
Basketball
Media

United Media has further strengthened the basketball portfolio of its Balkans pay-television broadcaster, Sportklub, by agreeing a multi-year deal with the Asociación de Clubes Españoles de Baloncesto f…
Motorsport
Media

Multi-platform subscription broadcaster DAZN has acquired rights to the Deutsche Tourenwagen Masters, GT Masters and GT4 Germany touring cars series in eight markets
Football
Media

Setanta Sports, the pay-television broadcaster, has secured rights in a host of European and Asian countries to Game4Ukraine, the charity football match being played in London next month
Football
Sponsorship & Marketing

Polish bookmaker Superbet has become the shirt sponsor of Ekstraklasa side Lech Poznan in a three-year agreement
Football
Media

The Albanian Football Association (FSHF) has terminated a domestic broadcast rights agreement with streaming platform Oversport just one year into a three-season deal
Motorcycling
Media

United Media has extended its exclusive MotoGP media rights in the Balkans as part of a new “multi-year” agreement with the motorcycling championship.
Football
Media

Setanta Sports has acquired exclusive Fifa Women's World Cup rights in nine countries across the Eurasia region, SportBusiness has learned