China

Golf
Business

Chief executive of the Professional Golfers’ Association (PGA)'s European Tour, George O'Grady, has urged all stakeholders in the sport to learn from China and the way the country is making golf more accessible.

Football
Events

The United Arab Emirates is reportedly planning to bid for this year’s Italian Super Cup against rival bidding hosts China.
Business

Taiwanese CK Wu has stated that China will not oppose his bid to become International Olympic Committee (IOC) president.
Business

The International Table Tennis Federation (ITTF) has enhanced its sponsorship portfolio by securing China Unicom on a four-year event deal.
Media

The Football Association, the governing body of football in England, has announced the launch of its first foreign-language website in Mandarin ahead of the FA Cup semi-finals this weekend.
Business

Carlsberg has broadened its football sponsorship portfolio by agreeing a three-year deal to become the exclusive beer partner of the Chinese Super League (CSL).
Business

The PGA Tour and leading audio technology firm Bose have announced a three-year sponsorship deal for category rights in China, with the deal marking the first official corporate sponsorship for exclusive rights the golf organisation has made outside of the United States.
Business

The Chinese Football Association (CFA) is seeking to harness the worldwide popularity of David Beckham after announcing the former England captain as the first global ambassador for Chinese football.
Events

The World Curling Federation (WCF) has announced that its 2014 World Men’s Championship will take place in the Chinese capital of Beijing – the first time the event has ever been held in the Asia-Pacific region.
Events

The International Association of Athletics Federations (IAAF) has announced that Guiyang and Cali will host the World Cross Country Championships and World Youth Championships in 2015.
Business

Tsingtao has been announced as an official partner of the Chinese Basketball Association’s (CBA) Professional League ahead of the start of the new 2012-13 season at the weekend.
Business

The PGA Tour has announced that China’s HSBC-WGC Champions tournament will be elevated to full World Golf Championships (WGC) status from 2013, with HSBC signing a three-year extension through 2015 as title sponsor of the event.
Media

The International Association of Athletics Federations (IAAF) has agreed a six-year media rights deal with Chinese state broadcaster CCTV, with the partnership set to include Beijing’s hosting of the 2015 World Championships.
Events

The founder of Chinese sportswear firm Li Ning is planning to sell a 25% stake in the company to his talent management firm Viva China for US$175 million, in a move that has raised question marks over his long-term commitment to the company.
Stadia

The National Basketball Association (NBA) has made further moves to tap into the Chinese market by announcing plans to develop a first-of-its-kind facility in Tianjin’s Wuqing District.
Events

A new circuit in South Korea has been named as one of six destinations in four countries that will feature in the inaugural Asian Le Mans Series calendar in 2013, the promoters of the motor-racing series have announced.
Business

Li Ning has sealed a five-year partnership with the Chinese Basketball Association’s (CBA) Professional League in what has been described as one of the biggest kit deals in the world of sport.
Business

Infront Sports & Media has signed a five-year extension to its deal with the Chinese Basketball Association (CBA) – an agreement that continues the biggest commercial partnership in the history of Chinese sport.