Brazil
Blaze to replace Pixbet as Santos’ main shirt sponsor
Brazilian betting company Blaze has agreed a deal to become the new main shirt sponsor of Campeonato Brasileiro Série A club Santos.
CBF seeking greater cut from Brazilian sports betting revenue
The Brazilian Football Confederation (CBF) has called on the Ministry of Finance to make changes to the law that will regulate the domestic sports betting sector in order to increase its share of revenue
1190 Sports named consultant to Liga Forte Futebol investors
1190 Sports, the international broadcast rights-holder to Brazil’s top two football leagues, has been appointed as a consultant to the two funds backing Liga Forte Futebol (LFF), one of two organisations s…
Overseas betting firms to be banned from sponsoring Brazilian clubs
Betting companies will be prevented from sponsoring sports clubs in Brazil if they do not have an established headquarters in the country, according to a new measure being proposed by the Brazilian Ministry…
Athletico-PR announces sponsorship deal with Esportes da Sorte
Brazilian betting company Esportes da Sorte has agreed a deal with Brazilian Série A club Athletico Paranaense to become the club’s newest primary shirt sponsor.
Band, Globo close Brazilian Série B deals from 2023 onward
Commercial broadcaster Band, Globo-owned pay-television broadcaster SporTV and Globo's PPV platform Premiere will all share coverage of the Brazil's second-tier football league, Série B, for at least …
Band Série B deal ‘99.9 per cent done’; pay-TV talks continue
Brazil's Série B, one the world's most valuable second-tier football leagues, is close to confirming its domestic broadcasters from 2023 onward.
Brazilian digital influencer Casimiro to stream Women’s World Cup matches
Brazilian influencer Casimiro has revealed that he will be streaming coverage of this year’s Fifa Women’s World Cup.
Brazil-Morocco friendly to be shown on Band, YouTube
Brazilian commercial broadcaster Band has acquired rights to the national football team’s forthcoming friendly against Morocco, which will also be live streamed on YouTube.
LiveMode recruits ex-Meta LatAm sports head Lenz Cesar to lead expansion
Brazilian sports marketing agency LiveMode has recruited experienced sports broadcast executive Leo Lenz Cesar to its expanding team
Novibet deal sets record for Fortaleza, Corinthians adds shorts sponsors
Fortaleza has agreed a record shirt sponsorship deal with Greek bookmaker Novibet, while fellow Campeonato Brasileiro Série A club Corinthians has signed shorts sponsorship deals with Lukma and UniCesumar.
Brax agency secures Brazilian Série B broadcast rights
Campeonato Brasileiro Série B clubs have accepted a proposal from the Brazilian Football Confederation (CBF) that will see the Brax Sports Assets agency take on broadcast rights for the competition for …
Fluminense adds Avanutri as back-of-shorts sponsor
Brazilian football club Fluminense has renewed its sponsorship agreement with nutrition and recovery equipment company Avanutri for another year
Brazil and Latin America next up for Uefa club competition rights sales
Broadcasters in Brazil and the rest of Latin America must lodge their Uefa club competition rights bids later this month, SportBusiness understands
Brazil preparing bid to host 2027 Women’s World Cup
Brazil is preparing a bid to host the 2027 Fifa Women’s World Cup, the country’s sports ministry has announced.
EstrelaBet extends commitment to Internacional
Sports betting company EstrelaBet has extended its shirt sponsorship deal with Campeonato Brasileiro Série A football club Internacional.
Band, TV Brasil ‘in negotiations’ over Série B rights
The Brazilian Football Confederation (CBF) is said to be holding talks with public broadcaster TV Brasil and commercial broadcaster Band over rights to Campeonato Brasileiro Série B, the second tier of …
Grêmio adds Esportes da Sorte as shirt sponsor for Série A return
Campeonato Brasileiro Série A club Grêmio has agreed a shirt sponsorship deal with betting company Esportes da Sorte.