French Ligue 1

Football
Sponsorship & Marketing

Fashion house Dior has signed a two-season sponsorship with French Ligue 1 club Paris Saint-Germain, replacing Hugo Boss as the main fashion supplier for the club
Football
Media

Lionel Messi’s long-awaited debut for Paris Saint-Germain on Sunday became the most-watched French league match in Spanish viewing history.
Football
Media

Rising sports broadcaster Viacom 18 has secured rights in India for French Ligue 1 football
Football
Media

VTV Cab, the pay-television arm of Vietnamese state broadcaster VTV, has acquired rights to French football’s Ligue 1 from 2021-22 to 2023-24.
Football
Media

Fans in Spain will be able to watch live action from France’s Ligue 1 once again after a broadcast rights agreement was struck and details of free-to-air coverage for this weekend’s action were announced.
Football
Media

Swiss pay-television broadcaster Blue Sport has agreed a three-season extension to its rights deal for Ligue 1, the top division of French club football
Football
Media

China Mobile Migu has acquired streaming rights in China for French Ligue 1 football in a three-year deal, from 2021-22 to 2023-24
Football
Sponsorship & Marketing

Dan Gaunt, general manager of dedicated sponsorship valuation agency Turnstile, explains why PSG’s signing of Lionel Messi will pay the club back more through the acquisition of new fans than short-term commercial gains.
Football
Finance & Law

French Ligue 1 football club Paris Saint-Germain has revealed that its capture of Argentinian superstar Lionel Messi represented the first player signing who has had part of his welcome package paid in…
Football
Sponsorship & Marketing

Latin American online betting operator Playbetr has enjoyed a slice of good fortune by signing up as a regional sponsor of Paris Saint-Germain just before Argentinian superstar Lionel Messi joined the…
Football
Media

Romanian pay-television broadcaster Digi Sport has retained its rights to French football’s Ligue 1 until the end of the 2023-24 season.
Football
Finance & Law

Canal Plus has been ordered to perform its obligations under a sublicensing contract with beIN Sports and air two Ligue 1 fixtures per matchweek, along with settling its rights payments, the Nanterre Commercial…
Football
Finance & Law

France’s Professional Football League (LFP) has been successful in being granted an interim order against beIN Sports over the payment of broadcast rights to Ligue 1, although the pay-television broadcaster r…
Football
Sponsorship & Marketing

Global multi-asset broker HotForex has renewed its sponsorship agreement with Ligue 1 club Paris Saint-Germain ahead of the 2021-22 season
Football
Sponsorship & Marketing

French Ligue 1 club Girondins de Bordeaux has named betting operator Winamax as the club’s new main shirt sponsor for the next three seasons, from 2021-22 to 2023-24.
Football
Finance & Law

France’s Professional Football League (LFP) was this afternoon preparing to join pay-television broadcaster beIN Sports’ legal action against Canal Plus as the league body changes tack in its bid to pro…
Football
Sponsorship & Marketing

Paris Saint-Germain’s recent sponsorship deal with German online car retailer Autohero has highlighted the importance of approaching emerging sector brands early in their growth cycle, according to Marc A…
Football
Media

Pay-television broadcaster beIN Sports has called on a conciliator in a bid to solve the bitter payment dispute that continues to engulf French football a week before the 2021-22 Ligue 1 season kicks off