2023 Cricket World Cup

Cricket
Sponsorship & Marketing

Cricket Australia (CA) has upgraded deals with two existing sponsors – Toyota and HCLTech – on one-year contracts to fill the top two kit branding positions for the recently crowned men’s Cricket World…
Cricket
Media

Disney Star recorded a peak concurrency of 35 million viewers on its OTT platform during the ICC Cricket World Cup match between India and Pakistan on October 14, setting a new global sports streaming…
Cricket
Media

South African public-service broadcaster the SABC has struck a late deal to sublicense rights to the Cricket World Cup from pay-television broadcaster MultiChoice, although the agreement prevents matches from being shown on Openview, the free-to-air satellite platform owned by eMedia Investments.
Cricket
Sponsorship & Marketing

Indian financial services company IndusInd Bank has signed as the International Cricket Council’s seventh ‘Global Partner’ ahead of next month’s men’s Cricket World Cup in India. The M
Cricket
Host Broadcast & Production

The International Cricket Council (ICC) has claimed a first for the sport by announcing that it will produce an additional vertical video feed for India’s staging of the upcoming 2023 World Cup.
Cricket
Sponsorship & Marketing

Gujarat Cooperative Milk Marketing Federation, known through its brand name Amul, has secured two kit sponsorship agreements for the upcoming 2023 Cricket World Cup, SportBusiness can exclusively reveal
Cricket
Licensing & Merchandising

FanCode Shop, the merchandising arm of Indian digital media company FanCode, has expanded its licensing and merchandising deal with the International Cricket Council (ICC) to become the governing body’s o…
Cricket
Events

The International Cricket Council (ICC) and Board of Control for Cricket in India (BCCI) have confirmed the schedule for this year’s World Cup, with Narendra Modi Stadium in Ahmedabad hosting the tournament o…