SportBusiness Staff

Historians may look back on 2016 as the year the three-way dynamic between sports rights-holders, their official kit suppliers and replica-kit-buying fans was reshaped. Matt Cutler looks at what’s driving change and what the implications could be for the three parties.

The term OTT, or ‘Over The Top’ refers to situations where companies – often new entrants – use the public internet1 to perform functions that have traditionally required the use of dedicated network infrast…

The annual TVSM Global Report uses the data from TV Sports Markets Rights Tracker to put a figure on the global value of the sports media rights market

This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world.

It’s been more than a decade since Michael Lewis’ bookMoneyball opened the sporting world to the potentially positive impact of statistical analysis, with his portrait of Billy Beane’s transformation of th…

China’s unique platforms – an introduction to the Chinese social media landscape... Click here to download the Social Media and Sport in China report as a PDF.

Welcome to the European Football Sponsorship Report 2015-16

Our latest report looking at the world of Sport in numbers. Click here to download SportBusiness in Numbers as a PDF.

When the Barclays Center in Brooklyn, New York opened in September 2012 it offered spectators a high-tech experience unparalleled at a sports venue

Welcome to Sponsorship Works 2014, the tenth edition of the publication. This year’s Sponsorship Works once again brings you 20 case studies of best practice sports marketing from around the world.

Click here to download the TVSM Global Report 2015 as a PDF.

This report is designed to bring those working in sports events bidding and hosting, and those aspiring to, up to date with the latest thinking around the biggest themes in the sector

Click here to download the Sport & Digital Media report as a PDF.

The 98 clubs in the top five European football leagues – Germany’s Bundesliga, the Premier League (England), La Liga (Spain), Ligue 1 (France) and Serie A (Italy) – will generate a combined €580.4m from

Click here to download SportBusiness in Numbers as a PDF.

This report is an essential casebook for brands, agencies and rights holders

Click here to download SportBusiness in Numbers as a PDF.

The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world

In the world of hosting sports events the playing field is far from level writes Rachael Church-Sanders, author of SportBusiness’ Ultimate Sports Cities 2012.