Boldspace agency launches new sports division
Brand value agency Boldspace has announced the launch of a sports practice, which will be led by Charlie Skillen, the former sports news editor of MailOnline.
BBC to show Copa Libertadores final
UK public-service broadcaster the BBC has once again agreed a deal to show the final of the Copa Libertadores, the South American Football Confederation (Conmebol)’s premier club competition.
HBA details global broadcast coverage for Breeders’ Cup, Melbourne Cup
The HBA Media agency has secured global broadcast coverage for the Breeders’ Cup and Melbourne Cup horse-racing tournaments, which both get underway this weekend.
InVivo backs Top 14 and Pro D2
France’s Ligue Nationale de Rugby (LNR) has agreed a deal for agricultural group InVivo to sponsor its Top 14 and Pro D2 club competitions.
Legends adds hospitality remit to Blue Jays association
Premium experiences company Legends has expanded its relationship with MLB franchise the Toronto Blue Jays through a long-term deal in which it will deliver a new food and beverage program as part of an enhanced hospitality experience for fans at the revamped Rogers Centre.
EFL Trophy lands new title sponsor
The English Football League has regained a title sponsor for its EFL Trophy competition after agreeing a three-year deal with automotive retailer Bristol Street Motors.
Lions to stay on Sky for 2025 tour of Australia
UK pay-television broadcaster Sky has maintained its long-standing connection with the British & Irish Lions by securing rights to the team’s 2025 tour of Australia.
Disney to buy out Comcast’s interest in Hulu
The Walt Disney Company has further strengthened its position in the US streaming marketplace by concluding a deal to buy out the stake held by Comcast-owned NBC Universal (NBCU) in the Hulu platform.
DAZN adds new sport to Spanish line-up with A1Padel deal
OTT subscription sports broadcaster DAZN has acquired rights in Spain to the A1Padel series, with the deal marking the first time it will showcase the sport in the country.
WNBA places Portland expansion plans on hold
The Women’s National Basketball Association (WNBA) has retreated from an expected decision to award an expansion franchise to Portland, citing concern over the proposed venue for the team.