NBA announces collaboration with K-pop group Le Sserafim
The National Basketball Association has announced a multi-year collaboration with K-pop group Le Sserafim through a deal with Source Music, a record label run by global entertainment lifestyle company…
Kendal-Jackson winery lands NBA, USA Basketball and WNBA deal
The National Basketball Association and Kendall-Jackson have announced a multi-year sponsorship agreement, making Kendall-Jackson the official wine of the NBA and USA Basketball and La Crema the official…
Diamond Sports makes post-Chapter 11 move with Charter distribution
Regional sports network (RSN) owner and operator Diamond Sports Group has announced a multi-year distribution renewal with Charter Communications in a move that shows life beyond its Chapter 11 bankruptcy
TNT Sports, NHL to air animated broadcast
TNT Sports and Warner Bros. Games are combining efforts with the National Hockey League for a real-time animation broadcast on truTV and Max's B/R Sports Add-on on April 14
Fox Sports, AEG launch new college basketball tournament
Fox Sports and AEG have announced the launch of a new postseason competition for teams from the Big Ten, Big 12 and Big East conferences who do not take part in the NCAA's March Madness, in a deal with…
Roku launching NBA’s first FAST channel
Streaming platform Roku has agreed a deal with the National Basketball Association to launch the league's first FAST (free, ad-supported streaming TV) channel and NBA Zone, providing non-live games, documentaries,…
MLB posts opening weekend viewership growth
Major League Baseball has opened the 2024 season with a slew of records and increases across national and international viewership
France, Asia eyed as next stops for NFL’s expanding international series
The National Football League wants to play more fixtures in new markets as part of the doubling of its international series to eight games in 2025, with France and several Asian countries atop its list.
Iowa-LSU smashes women’s basketball record viewership on ESPN
The highly anticipated NCAA women's basketball Elite Eight matchup between Iowa and Louisiana State drew a record 12.3 million viewers on ESPN, eclipsing the record of 9.9 million during last year's clash between the same teams.
Endeavor valued at $13bn in Silver Lake’s privatisation plans
Endeavor, the sports and entertainment giant that owns the IMG agency and Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) properties, is going private three years after listing on the New York Stock Exchange.