West Ham and London Stadium sign extension with Heineken
Premier League football club West Ham United and the London Stadium, where it plays its home matches, have both signed an extension with Netherlands-based global beer company Heineken
ICC announces strategic long-term agreement with BharatPe
The International Cricket Council has signed up Indian payments company BharatPe as a sponsor of all global ICC events until the end of 2023
Marseille signs Randstad Group as training kit sponsor
French football club Olympique de Marseille has signed up recruitment and employment specialists Randstad Group as a sponsor
Lions add Santander International ahead of Jersey training camp
The British & Irish Lions have continued a sponsorship drive ahead of this summer's tour of South Africa with the signing of financial services firm Santander International
Cazoo takes WRU front-of-shirt rights in latest sponsorship move
The Welsh Rugby Union has signed up online automotive retailer Cazoo as its new front-of-shirt sponsor
Bitci.com builds on football portfolio with Wolves sleeve deal
Premier League football club Wolverhampton Wanderers has signed the cryptocurrency trading platform Bitci.com as its new sleeve sponsor for the 2021-22 season
Therabody adds Ronaldo to growing athlete roster
Juventus and Portugal football player Cristiano Ronaldo has become the latest athlete to link up with wellness brand Therabody
Southampton expands association with Utilita to include junior front-of-shirt rights
Premier League football club Southampton has signed an extension to its sponsorship contract with energy company Utilita
Manchester United adds travel provider sportsbreaks.com to sponsorship portfolio
Premier League football club Manchester United has added Clarity Travel’s consumer travel provider Sportsbreaks.com to its sponsorship portfolio.
EHF secures extension of Delo’s women’s Champions League title sponsorship
The European Handball Federation has extended its title sponsorship deal for the women’s Champions League tournament with logistics company Delo Group.