Matthew Williams

English Premier League club Leicester City has signed online trading company FBS as its new principal sponsor

Italian coffee brand Segafredo has extended its title sponsorship presence in UCI WorldTour cycling

Esports company ESL Gaming has signed global e-commerce company Shopify as a new sponsor

Wolverhampton Wanderers has become the first Premier League club to announce a kit supply deal with UK-based sportswear manufacturer Castore

The International Ice Hockey Federation has added Finnish tech company Wolt as a sponsor in a contract brokered by the Infront agency, the exclusive media and marketing agency of the IIHF

Formula 1 has signed a licensing based deal with video game developer Psyonix, creator of the popular Rocket League video game

Russian energy giant Gazprom has extended its sponsorship of the Uefa Champions League and expanded its association with European football’s governing body to include national team competition rights.

English Premier League football club Liverpool has signed up energy drink brand Predator Energy to its sponsorship portfolio

Spanish football’s LaLiga has expanded its association with technology giant Microsoft in a deal that the two parties claim will “digitally transform football globally”. U

German Bundesliga club Borussia Mönchengladbach has signed an extension with its sponsor, electronics wholesaler Sonepar.