Matthew Williams

European football’s governing body Uefa named global fashion brand Esprit as official branded apparel partner to Uefa’s women’s football competitions and campaigns. T

The German Football Federation (DFB) is to lose software company SAP as one of its premium sponsorship partners

Arsenal has signed up Los Angeles-based contemporary streetwear label 424 as its Official Formal Wear Partner

Spanish electrical and utility company Endesa has extended its partnership with the Spanish Basketball Federation (FEB) to become the main sponsor of the country’s women’s league.

NBA team the Phoenix Suns has added a new Official Banking Partner, while the Sacramento Kings has agreed a partnership which will focus on technological innovation

Serie A football clubs Inter Milan and AC Milan have each entered an agreement with energy firm A2A Energia Partner. The Milan-based company becomes the Official Energy Partner of both Milanese sides

Telecommunications giant BT has expanded its presence within British football by agreeing to become the Lead Partner of all four Home Nations football teams

League One football club Bolton Wanderers has announced discount retailer Home Bargains as Official Shirt Sponsor for its new home kit. The contract initially runs until the end of the 2019-20 season

Australian football club Perth Glory has added resource company BHP as a Principal Partner for the 2019-20 football season

LaLiga has signed up soft drink Pepsi as its Official Sponsor in Guatemala in an agreement that runs until the end of the 2021-22 Spanish football season

The England and Wales Cricket Board (ECB) has defended its partnership with snack brand KP, the Official Team Partner to new tournament, The Hundred

Italian Serie A club Bologna has signed up JBO as its Official Regional Betting Partner in Asia. The new deal starts immediately and covers the 2019-20 season