Formula One team McLaren has agreed by mutual consent to terminate its technical and sponsorship deal with Brazilian Oil company Petrobras
Premier League club Liverpool looks set to sign a five-year kit supplier contract with sportswear giants Nike after rival brand New Balance was unsuccessful in its final attempt to block the deal
Serie A club AC Milan has appointed Maikel Oettle, an experienced sponsorship executive, to the newly-created position of head of sponsorship sales
The Delhi Capitals Indian Premier League (IPL) franchise has added financial exchange company EbixCash as a major sponsor
Women’s cycling team Bigla Pro Cycling has signed up cycling apparel brand Katusha Sports as its new title sponsor.
Formula One team Williams Racing has added Japanese game developer Ponos to its sponsorship portfolio
Men’s tennis governing body, the ATP, has signed up Marriott International’s global travel programme Marriot Bonvoy as a sponsor for its upcoming ATP Finals event.
Liverpool’s battle with its official kit supplier, New Balance, may not be over after the sportswear brand made a final attempt to block Liverpool from signing rival Nike as its replacement.
Serie A club Udinese has extended its agreement with energy company Bluenergy Group, its back-of-shirt sponsor
Asian life insurance group AIA has signed with global media platform Dugout to boost the reach of its tie-up with Premier League club Tottenham Hotspur
The NBA has signed snack brand Pringles as a sponsor of its Paris Game 2020
Serie A champion Juventus has added soft drink giant Coca-Cola to its sponsorship portfolio. The agreement is focused on the Italian market and will incorporate multiple activations