Cinch replaces Subway as presenting sponsor of NFL London Games
The National Football League has signed online used car retailer Cinch as the presenting sponsor of its NFL London Games
Nigerian Football Federation nets revenue boost with MTN and Air Peace deals
The Nigerian Football Federation has added telco MTN and airline Air Peace to its sponsorship portfolio in deals worth up to NGN3bn (€6.1m/$7.2m) in total, the federation has revealed.
Castore sponsors 24 Hours of Le Mans in IMG-brokered deal
British sportswear brand Castore has become the official outfitter of the 24 Hours of Le Mans race in a deal brokered by the IMG agency
Inter Milan inks ‘€85m’ DigitalBits deal, AC Milan signs up Expo 2020 Dubai
Inter Milan has signed a multi-year agreement with Zytara Labs and its associated blockchain DigitalBits, which the Italian Serie A club states is worth a total of €85m ($100m).
England Rugby switches from Mitsubishi to Honda in automotive category
The English Rugby Football Union has signed a sponsorship contract with automotive manufacturer Honda UK
Euroleague Basketball signs Brokereo deal ahead of new season
Euroleague Basketball has signed up online trader Brokereo to its sponsorship portfolio
AstroPay makes latest Premier League move with Wolves
Premier League club Wolverhampton Wanderers has signed up online payment platform AstroPay to its sponsorship portfolio
Birmingham 2022 teams up with Canon for imaging solutions
The organisers of the Birmingham 2022 Commonwealth Games have signed global imaging technology provider Canon as a sponsor of the event.
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Djokovic extends Lacoste deal
Serbian tennis star Novak Djokovic has extended his contract with sportswear brand Lacoste
Tissot takes title sponsorship of MotoGP’s Aragon race
MotoGP rights-holder Dorna Sports has expanded the motorcycling series' association with watchmaker Tissot