The National Basketball Association’s Los Angeles Lakers has signed up plant-based food producer Beyond Meat as a sponsor.
The International World Games Association (IWGA) has extended its sponsorship deal with Swiss watchmaker Tissot. The brand will be the Official Timekeeper and Results Service for the 2021 World Games
Tennis Australia has signed up pharmacy retailer Chemist Warehouse as a sponsor the Australian Open
Golf’s European Tour has entered an agreement with the European Tour Caddies Association (ETCA) to open new avenues of sponsorship potential for those working in the caddie profession.
London Stadium has signed a deal with telecommunications giants 02 and networking hardware company Cisco to make high speed WiFi available to those attending events at the venue
Premier League club Norwich City has entered an agreement with Finnish marketing agency i2 ltd in a bid to further expand its presence across the country
Premier League club Wolverhampton Wanderers has added bitcoin lottery Crypto Millions Lotto to its sponsorship portfolio
Spanish department store group El Corte Inglés has signed with Kosmos Tennis as a sponsor of the Davis Cup finals.
French football club Lille OSC's stadium is set to be renamed after the venue-owners, the European Metropolis of Lille (MEL), launched a tender for the naming rights
The British Olympic Association (BOA) is facing legal action from some of its top athletes over the restrictions it imposes on personal sponsorships at the Olympic Games
The Volleyball Federation of India has agreed several sponsorship contracts for its Pro Volleyball League
German football club FC Augsburg has extended its long-term association with state lottery gambling provider Lotto Bayern