SA Rugby deal furthers Betway presence in South African market
South Africa Rugby has signed up gambling firm Betway to its sponsorship portfolio, naming the brand the associate sponsor of the governing body and the national team, the Springboks, for the next three…
Manchester United agrees Ecolab sponsorship focused on hygiene and sustainability
English Premier League club Manchester United has signed up water, hygiene and infection prevention specialists Ecolab to its sponsorship portfolio
Sure expands sponsorship of The Hundred in latest ‘Pit-vertising’ deal
The England and Wales Cricket Board (ECB) has extended Unilever-owned deodorant brand Sure’s sponsorship of The Hundred.
Liverpool, West Ham and Wolves add sponsors ahead of new season
English Premier League club Liverpool has signed up audio specialists Sonos to its sponsorship portfolio.
The multi-year, global agreement makes the brand the club’s official sound partner.
Expedia Group signs one-season sponsorship extension to Uefa competitions
European football's governing body Uefa has renewed travel company Expedia Group’s sponsorship of the Champions League.
AC Milan signs up BitMex as first-ever dedicated sleeve sponsor
Italian Serie A club AC Milan has signed up cryptocurrency brand BitMex as its new sleeve sponsor
CBF faces wrath of Brazilian NOC as Nike kits worn at Tokyo medal ceremony
The Brazilian Football Confederation (CBF) is facing action from the Brazilian Olympic Committee (COB) in a dispute over kit suppliers
F1’s eight-figure BWT sponsorship deal centred on sustainability goals
Formula One’s recently-announced sponsorship deal with Best Water Technology (BWT), will form a key part of the motorsport series’ plan to make all of its events sustainable by 2025.
Bayer Leverkusen extends with Kumho Tyre
German Bundesliga football club Bayer Leverkusen has signed an extension to its deal with tyre manufacturer Kumho Tyre
Wolves sign Sportsbreaks.com agreement ahead of new season
Wolverhampton Wanderers has become the latest English Premier League football club to sign Sportsbreaks.com to its sponsorship portfolio