LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Premier League to add Castrol as seventh official partner
The Premier League has signed up oil lubricant provider Castrol to fill its final central sponsorship position in a multi-year deal which will begin in January 2022
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Mainz secures early shirt sponsor extension with Kömmerling
German Bundesliga club FSV Mainz 05 has signed an extension with its front-of-shirt sponsor, window retailer Kömmerling.
RFL renews with Ronseal, St Helens secures Home Bargains as shirt sponsor
English rugby league national governing body, the Rugby Football League, has signed an extension to its sponsorship contract with British woodcare brand Ronseal
AC Milan signs Kerzner International brand Siro as hotel sponsor
Italian Serie A club AC Milan has signed up wellness hospitality experience brand Siro as a sponsor
Tour de Suisse fills main sponsor slot with Primeo Energie
Cycling’s Tour de Suisse has signed up energy company Primeo Energie as its new main sponsor.
Frecciarossa named Coppa Italia title sponsor after previous deal derailed
Lega Serie A has signed up Trenitalia to its sponsorship portfolio, with the global deal making Italy’s primary train operator's main brand, Frecciarossa, the title sponsor of the Coppa Italia as well a…
Inter Milan women’s front-of-shirt rights acquired by Mastercard
Italian football club Inter Milan has expanded its sponsorship contract with global payments platform Mastercard
McLaren Racing signs DataRobot as latest sponsor from tech sector
McLaren Racing has signed a new sponsorship agreement with AI cloud platform DataRobot