Santos steps into NFT space with Binance
Brazilian football club Santos has signed a two-year sponsorship and licensing agreement with digital asset broker Binance
Crypto.com named Copa Libertadores sponsor and NFT licensee
The South American Football Confederation (Conmebol) has signed up cryptocurrency platform Crypto.com as a sponsor of its Copa Libertadores club competition.
The deal makes Crypto
Napoli back-of-shirt deal latest for Floki in football
Italian Serie A club SSC Napoli has signed up meme cryptocurrency Floki to its sponsorship portfolio
PKN Orlen retains Alfa Romeo Racing title rights through 2022
The Sauber Group-owned Swiss Formula 1 team Alfa Romeo Racing has renewed its title sponsorship deal with Polish petroleum company PKN Orlen.
LaLiga signs RushBet deal in Colombia, Sevilla renews with Asian betting sponsor
Spanish football’s LaLiga has signed up gambling platform RushBet as a regional sponsor.
Premier League to add Castrol as seventh official partner
The Premier League has signed up oil lubricant provider Castrol to fill its final central sponsorship position in a multi-year deal which will begin in January 2022
Nissan e.dams extends with Shell ahead of new Formula E season
French Formula E team Nissan e.dams has extended its sponsorship contract with oil and gas multinational Shell in a three-year renewal that builds on an association which first began in 2018
Mainz secures early shirt sponsor extension with Kömmerling
German Bundesliga club FSV Mainz 05 has signed an extension with its front-of-shirt sponsor, window retailer Kömmerling.
RFL renews with Ronseal, St Helens secures Home Bargains as shirt sponsor
English rugby league national governing body, the Rugby Football League, has signed an extension to its sponsorship contract with British woodcare brand Ronseal
AC Milan signs Kerzner International brand Siro as hotel sponsor
Italian Serie A club AC Milan has signed up wellness hospitality experience brand Siro as a sponsor