McDonald’s delivers Fifa sponsorship renewal to 2026
McDonald’s, the fast food chain, has signed a new contract with Fifa to remain as a World Cup sponsor until the 2026 edition in the United States, Canada and Mexico.
Endeavor unveils TKO as new merged entity for UFC, WWE
The new, publicly listed company that will combine Ultimate Fighting Championship (UFC) and World Wrestling Entertainment (WWE) will operate under the name TKO Group Holdings, the Endeavor group has announced
Sportfive, Octagon and Legends to commercialise new USL Super League
The United Soccer League has called on the Sportfive and Octagon agencies, as well as premium experiences company Legends, to drive media and sponsorship interest in the USL Super League, the second-tier…
Tabcorp eyes Melbourne Cup domestic rights
Australian gambling and entertainment group Tabcorp has expressed interest in acquiring domestic broadcast rights to the Melbourne Cup, the country's showpiece horse racing event, according to multiple…
Warner Bros. Discovery out of picture for Danish Superliga rights
The Danish Superliga will not be on the screens of channels owned by Warner Bros. Discovery in Denmark from 2024-25, after the incumbent rights-holder did not submit a bid by the May 10 deadline
LFP president: €200m a year is international rights target
France’s Professional Football League (LFP) should be bringing in €200m ($217.5m) per year from Ligue 1 international rights in the next cycle, according to league president Vincent Labrune, a far cry from the current fee it receives as part of a long-term agreement with beIN Media Group.
France pulls out of hosting 2025 Rugby League World Cup
France has pulled out of hosting the Rugby League World Cup in 2025, saying it cannot guarantee the financial viability of the tournament
Global franchise leagues ‘major risk’ to ECB and The Hundred
The growth of franchise cricket leagues around the world poses a “major risk” to the sport in England, the England and Wales Cricket Board (ECB), the sport’s domestic governing body, has conceded.
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United Media nets Uefa club rights in Slovenia
United Media, the broadcasting group across Southeast Europe, has acquired exclusive rights in Slovenia to an extensive package of Uefa club competition rights for the new three-year cycle
Frankfurt to host back-to-back NFL games in 2023 International Series
Frankfurt has been selected to host both of Germany's National Football League fixtures in the 2023 regular season, the NFL announced today (Wednesday)