Rays owner Sternberg sued by minority partners
Investors allege MLB club owner conspired to improperly boost equity stake
NBA creates new standalone NBA Africa entity
New business unit includes several strategic investment partners
Mickelson set for further commercial boost after golf major win
Popular figure becomes oldest men's golfer ever to win a major tournament
Motorola signs jersey patch deal with Milwaukee Bucks
Team is third in the NBA to align with the US telecom company
US Soccer, SUM to end long-running commercial relationship
Federation set to bring commercial rights in-house after next year
Zack Weiner on redefining digital sports content for the next generation
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Zack Weiner, co-founder and president of digital sports media network Overtime. Eric and Chris also discuss the landmark media merger between WarnerMedia and Discovery, the National Basketball Association’s development of its NBABet content initiative, a special financial distribution by college sports’ Southeastern Conference to its member schools, and Stanford University’s move to restore 11 varsity sports that had been discontinued.
WWE returning to live event touring
Shift comes as fan attendance grows across US sports industry
NBA develops new ‘That’s Game’ global brand campaign
New marketing effort spotlights intensity of league's competition, cultural impact
Sportradar signs marketing data-oriented pacts with Jets, Ravens
Company is back within the NFL after losing the league's global data rights
Verizon expands 5G rollouts at NBA, NHL venues
US telecom giant furthers its venue installations of advanced mobile technology