Las Vegas GP targets 10-year stay on Formula 1 schedule
The highly anticipated Las Vegas Grand Prix is hoping to secure a 10-year contract to remain on the Formula 1 schedule until 2032 as the global motorsport series looks to further establish itself in the…
Golden Knights bring in Betfred as latest sports betting partner
The National Hockey League's Vegas Golden Knights have named Betfred USA Sports as an official sports betting partner in a multi-year agreement
Formula E, New Era secure headwear licensing agreement
Electric racing series Formula E has secured a multi-year licensing deal with global headwear company New Era, which will now supply the official podium cap as part of the agreement
Apple’s premium MLS ads ‘to cost $4m per season’, no viewership guarantees given
Technology giant Apple is moving away from convention in the selling of commercials around its Major League Soccer coverage and is asking sponsors to buy season-long package spots rather than individual…
Philadelphia Union, Bimbo renew long-standing jersey partnership
Major League Soccer's Philadelphia Union and baking company Bimbo Bakeries USA have announced a "multi-year, multi-million dollar" renewal of their jersey sponsorship deal which dates back to 2011
Capitals land Hyundai Motor America sponsorship
The National Hockey League's Washington Capitals have named Hyundai Motor America as the team's official automotive partner
NWSL names Adobe its official creativity partner
The National Women’s Soccer League has named American multinational computer software company Adobe its official creativity partner in a multi-year deal.
PointsBet extends and amends NBCUniversal partnership
Global sports betting company PointsBet is extending its five-year agreement with United States media giant NBCUniversal by two years but is also amending the terms of the pact to reduce its annual marketing …
Borussia Dortmund names Afizzionados its inaugural partner in Mexico
Bundesliga club Borussia Dortmund has named specialized sports channel Afizzionados as its inaugural regional partner in Mexico, becoming the latest European soccer club to align with the network
Mets to air Super Bowl LVII commercial in New York area
Major League Baseball's New York Mets have unveiled plans to air a Super Bowl LVII commercial on New York area-network Fox 5 New York on February 12.