EXCLUSIVE: Allianz the front runner to end London Stadium naming deal search
German insurance and financial services giant Allianz is in pole position to end the long-running search for a naming sponsor for the London Stadium, the main venue for the London 2012 Olympics and the current home of Premier League side West Ham United.
Wilson extends Fiba Intercontinental Cup and BCL ball deals
Wilson has extended its ball supply agreement with the International Basketball Federation’s Fiba Intercontinental Cup for the next three editions of the event, from 2023 through to 2025.
Kipsta replaces Molten as Europa League, Conference League ball supplier
Kipsta, the Decathlon-owned football brand, will replace Molten as the official ball supplier of the Uefa Europa League and Conference League in the next three-year cycle.
British Cycling cancels SweetSpot promoter deal alleging missed payments
The Tour of Britain cycling race is at risk of being cancelled after British Cycling alleged race promoter SweetSpot owes hundreds of thousands of pounds in unpaid race licence fees.
EXCLUSIVE: Puma extends LaLiga ball supply deal for five years
Puma has agreed a five-year extension to its ball supplier agreement with Spain’s LaLiga and LaLiga 2, SportBusiness can exclusively reveal.
AFL appoints TGI Sport for stadium signage and content contract
The Australian Football League has entered into a ten-year agreement with TGI Sport, the Bruin-Capital-owned virtual advertising technology, media and marketing company, to deliver perimeter matchday signage boards, digital screens and ‘fan engagement offerings’.
UniqFEED deploys virtual advertising tech for first time in football with ÖFB deal
UniqFEED has secured the first football-specific deployment for its virtual advertising technology having been chosen by the Austrian Football Federation (ÖFB) and its marketing partner, the Sporteo agency, to provide its services at the forthcoming ÖFB Cup game between Grazer AK and SK Sturm Graz.
Real Madrid signs Saudi bank as regional sponsor, Barça lands Rappi deal
Saudi Arabian brands are continuing their push into Spanish football, after the Kingdom’s Saudi Investment Bank (SAIB) agreed a regional sponsorship deal with Real Madrid.
Google Cloud to continue as sponsor of FA men’s and women’s teams
Google Cloud has renewed its sponsorship agreement with the English Football Association (FA), covering both the England men’s and women’s teams.
Infront builds motorsport footprint with expanded ADAC deal
The Infront agency has signed an expanded agreement with ADAC Motorsport that sees it become the German motorsport event organiser’s Official Marketing Partner.