Ben Cronin

Football
Sponsorship & Marketing

Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
Motorsport
Sponsorship & Marketing

The Sauber-owned Formula 1 team has officially changed its name to the ‘Stake F1 Team’.
Football
Sponsorship & Marketing

Multinational pharmaceutical company IBSA has been announced as the first exclusive front-of-shirt sponsor for AS Roma’s women’s team.
Football
Sponsorship & Marketing

Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Football
Sponsorship & Marketing

Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.  
Football
Sponsorship & Marketing

The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.
Football
Sponsorship & Marketing

Carlsberg has extended its sponsorship agreement with Liverpool FC for ten more years, taking the longest-running sponsorship agreement in the Premier League into a fourth decade.
Football
Sponsorship & Marketing

Global consumer goods giant Unilever has added to its national team football sponsorship portfolio, agreeing a deal to sponsor Uefa Euro 2024
Multiple Sports
Sponsorship & Marketing

The Orsen sports marketing agency has secured the contract to identify sports and entertainment sponsorship opportunities for Metavisionaries, the space research organisation staffed by former Nasa scientists.
Football
Sponsorship & Marketing

Newcastle United will install bespoke parcel lockers outside its St James’ Park stadium as part of a new sponsorship deal with out-of-home delivery provider InPost.