Vitality ends three-year England and GB Hockey deal
Vitality has opted not to renew its three-year sponsorship deal with England and Great Britain Hockey’s women’s teams, which includes the naming rights to the Women’s England Hockey League.
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Unilever adds to football portfolio with two-year CAF deal
Unilever has added to its already significant football sponsorship portfolio by agreeing a deal to sponsor the Confederation of African Football’s (CAF) forthcoming men’s Africa Cup of Nations tournament in the Ivory Coast and its women’s equivalent in Morocco in 2024.
Stade Français agrees Dropbox deal
Top 14 rugby union side Stade Français Paris has agreed an Official Partner-level deal with San Francisco-based file-sharing company Dropbox.
EXCLUSIVE: Bet365 preferred bidder for Champions League betting sponsorship
Bet365 has been selected as the preferred bidder to become the first-ever betting brand to sponsor the Uefa Champions League, SportBusiness can exclusively reveal.
Philadelphia signs off Serie A deal
Serie A has officially announced a one-year deal with Mondelez-owned cream cheese brand Philadelphia, covering the ongoing 2023-24 season.
New Stake F1 Team identity unveiled
The Sauber-owned Formula 1 team has officially changed its name to the ‘Stake F1 Team’.
IBSA announced as first exclusive AS Roma Women’s shirt sponsor
Multinational pharmaceutical company IBSA has been announced as the first exclusive front-of-shirt sponsor for AS Roma’s women’s team.
Philadelphia to sponsor Serie A Manager of the Month Award
Lega Serie A has agreed a deal with Mondelez-owned cream cheese brand Philadelphia to sponsor its Manager of the Month Award.
Former Arsenal executives launch new agency, land Rangers contract
Sean Thornley, Arsenal’s former business development lead, and Menino Pereira, the club’s former head of partnerships, research and insights, have launched a new sports marketing agency targeting sports rights-holders and brands.
EXCLUSIVE: Premier League seeks new beer sponsor as Budweiser exits
The Premier League is in the market for a new beer sponsor after AB InBev gave notice that its Budweiser brand will not extend its Official-Partner-level deal when it expires at the end of the current season.