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Nent’s ambitious expansion plans are good news for rights-holders but highly risky

(Photo by Claus Bonnerup / FrontZoneSport via Getty Images).

The Nordic Entertainment Group (Nent) plans to become Europe’s number one streaming service. If successful, its Viaplay OTT brand could soon be as ubiquitous as Sky or ESPN. But scaling in Europe on a market-by-market basis is an expensive and highly risky strategy.

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