HomeSponsorship & MarketingBasketballUSA

Yao Williams | The future of athlete endorsements

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Photo: Yao Williams

Yao Williams, head of international at the A1 Partner agency, explains how athletes can work with brands to become movers for social good and calls for the industry itself to become more progressive during this period of change.

Most recent

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Davyeon Ross, co-founder and president of ShotTracker, a sports technology and data and analytics company providing real-time basketball statistics and insights. Eric and Chris also discuss Major League Baseball’s recent domestic rights extension with ESPN, the National Football League’s release of its 2021 regular season game schedule, the pending sale of Major League Soccer’s Orlando City SC, the start of the 25th season of the Women’s National Basketball Association, and the appointment of George Kliavkoff as the Pac-12 Conference’s new commissioner.

FC Cincinnati will begin the next major stage of its rapid growth trajectory this weekend when the club stages its first game at the state-of-the-art $250m, 26,000-capacity TQL Stadium. Club president Jeff Berding speaks to Bob Williams about the project.

Andrew Georgiou, president of Discovery-owned broadcaster Eurosport, tells Adam Nelson about the company's investment in the FIA Electric GT Championship series and describes how the launch of Discovery+ earlier this year has given the company a platform to "connect all the different stories we're telling."

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Patrick Keane, chief executive of the Action Network, which just completed a major deal in which it will be acquired by Danish sports betting media group Better Collective. Eric and Chris also discuss Verizon’s deal to sell its digital media assets to Apollo Global Management, Genius Sports’ furious run of dealmaking that includes a $200m agreement to acquire data tracking and visualization company Second Spectrum, new Covid-19 protocols in New York state that allow normal seating at outdoor stadiums for vaccinated fans, and recent turmoil surrounding the National Hockey League’s New York Rangers.