Untapped potential in direct-to-consumer streaming services

Direct-to-consumer platforms are an increasingly important element in rights-holders’ media strategies. Most sports now consider it essential to have a direct relationship with their base, beyond an official
website, even though it will be a decade or more before a D2C service becomes the primary means of distribution. Many of those that do not currently have a platform operational are in the advanced stages of research and development into a possible launch.

To try to understand the existing market, and inform the development of new streaming services, media technology solutions company MediaKind has carried out a comprehensive survey of 40 rights-holders from across the Americas, Europe, and Asia and identified clear trends in the products being developed.

In this video interview, Dheeraj Ravula, head of product for D2C Video Solutions, MediaKind, and Lisa Aussieker, VP and head of marketing and communications, discuss some of the key finding of the research and explain why they think there are untapped opportunities for sports rights-holders in the D2C space.

The MediaKind 2021 Sports D2C Forecast provides intelligence on 40 right-holders from across the Americas, Europe, and Asia and a comprehensive view of Direct to Consumer OTT trends, including:

Fan engagement
Use of archives
Integration of data

To download the report, click here.



This article was published in association with MediaKind.