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NBA cancels Paris plans for 2021 but remains focused on European growth

The NBA Paris Game in 2020, its first year in the French capital before the 2021 edition was cancelled (Photo by Philippe Montigny/NBAE via Getty Images)

George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.

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