George Aivazoglou, vice president, head of fan engagement and DTC for NBA Europe and Middle East, tells SportBusiness why the league created his role and how it has been affected by the pandemic.
Our latest on Covid-19
All four NFL Divisional playoff games to have fan attendance
League, teams seek delicate balance between pandemic and fan engagement
Golden Knights and Kings join growing list of NHL teams with helmet deals
The Vegas Golden Knights and LA Kings have become the latest NHL franchises to sign helmet sponsorship deals for the rescheduled 2020-21 season that got underway this week
Sport & Digital Media 2013-14 | 4.1 The NBA’s short-form content strategy
The exploitation of short-form content across multiple platforms has become a central part of North American basketball league the NBA’s global media rights strategy over the last three years.
NBA India Games 2019 expected to be ‘landmark moment for basketball in India’
Sacramento Kings and Indiana Pacers taking part in league's first pre-season games in country
Mumbai-born Kings owner Vivek Ranadivé played 'critical role' in making event become a reality
Lakers and Curry top NBA social media charts in China
The LA Lakers was the most popular NBA team, and Stephen Curry the most popular NBA player, on Chinese social media in 2019-20, according to digital media specialist Mailman's annual NBA Red Card report
Warriors to allow fans to appear virtually at Chase Center through Dub Hub initiative
The National Basketball Association's Golden State Warriors have unveiled the Dub Hub initiative, an interactive opportunity for fans to appear live on virtual LED boards surrounding the court and in the…
NBA unveils digital, broadcast innovations for 2020-21 season
The National Basketball Association has unveiled a series of digital and broadcast innovations for the 2020-21 season, which build off the success of many of the fan-engagement tools seen at the NBA's…
Sacramento Kings expand digital presence with Discord partnership
The National Basketball Association's Sacramento Kings have expanded their digital presence by debuting a server on leading gaming chat platform Discord
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.
Miles Jacobson I Who are the winners and losers of Brexit’s impact on football?
Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe
NHL helmet sponsors offer stop-gap solution – and insights about the future
Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.
Football Association’s Swarbrick looks for silver lining in “tough” 2021
Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.