HomeSponsorship & MarketingMulti-SportUSA

Home Team Sports’ Sloan: Sports TV advertising market in midst of broad redefinition

Craig Sloan, executive vice president of Home Team Sports. (Home Team Sports)

Craig Sloan, executive vice-president of Home Team Sports, the Fox Sports-owned sales unit serving dozens of regional sports networks, details historic changes coming to advertising on sports television.

Most recent

Governing body partners with Universal Music Group to develop insight around music and entertainment Fifa launching new podcast series, PlayOn, hosted by One Direction’s Liam Payne

Miles Jacobson, the man behind the Football Manager simulation, explains some of the likely effects of Brexit on the game and the transfer market in both the UK and Europe

Keith Wachtel, NHL's chief business officer, speaks to SportBusiness about the wider strategy behind the league's new division and helmet sponsorships for the 2020-21 season.

Matthew Glendinning talks to Kathryn Swarbrick, the FA’s commercial and marketing director, about what is on the horizon for English football's governing body as it continues to develop its brand strategy amid the pandemic.