Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Terrence Burns | LA 2028: Back to the Future for Olympic Sponsorship
Terrence Burns, executive vice-president, global sports at Engine Shop, looks at the options presented to new organizations looking to become sponsors of the Olympic Games.
PepsiCo endorses Saudi Sports for All Federation programme
The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom
FanCode enters online merchandising market
Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Samsung launches smartphone for Tokyo 2020 athletes
Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
23 Capital starts up again as Traub refocuses efforts on football
Covid-19 disrupted 23 Capital’s business more than most other football financiers, nixing the sale of a majority stake in the company. Now, co-founder Jason Traub is looking to press ahead after a tough year at the office. Callum McCarthy reports.
NBA gains more sponsors than it loses in year after the shutdown
The NBA signed up more sponsors than it lost after the shutdown in March 2020
Innovation and safety around the ‘NBA Bubble’ enhanced the league’s reputation
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Saudi Arabia pitches to be development centre for football industry as part of Asian Cup bid
Saudi Arabia's bid to host Asia’s continental football championship, the AFC Asian Cup, in 2027 contains a broader plan to become a centre for learning and development for the Asian football industry. Tom King reports.
The SportBusiness Finance Weekly Podcast | SeatGeek’s Russ D’Souza on the return of fans to live events
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Russ D'Souza, co-founder and president of SeatGeek, and also discuss the emergence of ViacomCBS streaming service Paramount+ and the rise of athlete investment vehicles.