Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Andy Dolich | Current health crisis just one of many vulnerabilities for sports industry
With the coronavirus outbreak influencing resulting in the postponement or cancellation of more and more sporting events, former NFL, MLB, NBA, and NHL senior executive Andy Dolich looks at other potential issues that could affect various sporting competitions.
PepsiCo endorses Saudi Sports for All Federation programme
The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom
FanCode enters online merchandising market
Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Samsung launches smartphone for Tokyo 2020 athletes
Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
Ice Cube reiterates call on “archaic” Fiba to allow Big3 players to compete at Olympics
In the latest of a series of articles about the new sports making their debut at the Tokyo Olympics, Big3 co-founder Ice Cube speaks to SportBusiness about the wider opportunities for 3x3 basketball amidst the sport's Olympic debut, and why he thinks Big3 players should be allowed to compete at future Games. Bob Williams reports.
Anson: New deals help BOA to negotiate Tokyo delay but one eye fixed on Paris 2024
British Olympic Association chief executive Andy Anson explains how the organisation has added six new sponsors since the postponement of the Tokyo 2020 Olympics and predicts there will be even greater commercial opportunities at Paris 2024 – 'the nearest thing to a home Games' for the NOC. Ben Cronin reports.
Genius Sports looks to forge new future in expanding sports data market
Genius Sports chief executive Mark Locke and Second Spectrum chief executive Rajiv Maheswaran speak to SportBusiness US Editor Eric Fisher about their recent $200m (€169.9m) merger.
Athletes Unlimited’s Jon Patricof on creating a new operational model in women’s sports
In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Jon Patricof, Athletes Unlimited chief executive and co-founder. Eric and Chris also discuss the state of Major League Baseball coming out of its recent All-Star Game, Bruin Capital’s entry into legal sports betting with its acquisition of Oddschecker Global Media, and the landmark ticketing deal between SeatGeek and BSE Global.