Mohit Lalvani, founder and CEO of 1 Play Sports, the Singapore-based sports streaming services provider, identifies a potentially valuable avenue for sponsorship during the pandemic, that may resonate with the public and governments
Matthew Glendinning | Kamala Harris, Nike and iconic moments
Amid the drama that followed the US Presidential elections, the Nike brand was present at the iconic moment when Kamala Harris told the President-Elect: “We did it, Joe.” SportBusiness' Matthew Glendinning explains why Nike’s moment of marketing gold owed as much to judgement as it did to luck.
Roger Duthie | Now is the time for the big leagues to start relaxing their philosophy on shirt sponsorship
Roger Duthie, sponsorship consultant, believes it's about time for sports to give something back to the sponsors
PepsiCo endorses Saudi Sports for All Federation programme
The Saudi Sports for All Federation (SFA) and global drinks and beverage company PepsiCo have signed a two-year agreement to promote sport and active lifestyles in the kingdom
FanCode enters online merchandising market
Indian online sports platform FanCode has added ‘FanCode Shop’, an online sports merchandise store, to its multi-sport aggregator platform.
Samsung launches smartphone for Tokyo 2020 athletes
Korean mobile device manufacturer Samsung has announced a special edition of its latest smartphone, the Galaxy S20+5G, that will only be available for Tokyo 2020 Olympic athletes
APOS 2021 | Media leaders discuss turbulent transition from pay-TV to streaming era
Sports media industry leaders shared their insights on their own businesses and broader trends at the recent APOS 2021, the Asia-Pacific media industry summit.
Executive Insights webinar | Sponsorship and marketing in European football
In the latest edition in our Executive Insights series of webinars, designed to give sports business and sport management students an exclusive and unrivalled look at how leaders across the business of…
Rachel Jacobson on the Drone Racing League’s future pathway
In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Rachel Jacobson, Drone Racing League president. Eric and Chris also discuss discuss the National Hockey League’s new, seven-year domestic rights agreement with Turner Sports, a new content and sponsorship agreement between Meadowlark Media and DraftKings, and the pending domestic rights renewals for England’s Premier League.
New Jersey Devils deal starts US charm offensive for Socios.com
Socios.com has signed its first deal with the NHL's New Jersey Devils as the fan token business is investing in a $50m US expansion plan targeting the five main sport leagues. Matthew Glendinning reports.