After a nine-year stint at London's O2 Arena, the NBA is taking its annual European regular-season game to the French capital, in a match-up between the Hornets and Bucks. Going forward, the event will be taken around the continent, moving from city to city on a regular basis. Bob Williams reports.
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
The National Basketball Association is considering launching a professional basketball league in India, what would be its second overseas league after the Basketball Africa League which starts in March…
The Euroleague Basketball governing body has revealed details of its 2020 Fan XP Innovation Challenge and engaged the 4YFN startup event to work on the recruitment and reviewing of applicant startups for…
As more and more streaming services come to market, industry research suggests sharp resistance to consumers carrying more than three each, heightening the race for customer acquisition. US Editor Eric Fisher reports.
The telecommunication company’s 2019 rebrand saw it move toward a focus on community and social engagement, something it is intending to carry through into its lead partnerships of all four UK football associations.
NFL Game Pass is the fastest-growing single-sport OTT service in the world, targeting both casual and avid fans. Frank Dunne speaks with representatives from some of the service's major stakeholders on how Game Pass fits into the league’s global media-rights strategy.