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ESPN’s X Games using licensee model in second push at global growth

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

ASPEN, COLORADO – JANUARY 25: Chloe Kim practices in the Superpipe prior to the Women’s Snowboard Superpipe event at the 2019 Winter X Games on January 25, 2019 in Aspen, Colorado. (Photo by Sean M. Haffey/Getty Images)

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