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ESPN’s X Games using licensee model in second push at global growth

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

Scotty James is congratulated after finishing in first place in the Men's Snowboard Superpipe final at the 2019 Winter X Games on January 27, 2019 in Aspen, Colorado. (Photo by Sean M. Haffey/Getty Images)

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