HomeEventsMulti-SportGlobal

ESPN’s X Games using licensee model in second push at global growth

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

Scotty James is congratulated after finishing in first place in the Men's Snowboard Superpipe final at the 2019 Winter X Games on January 27, 2019 in Aspen, Colorado. (Photo by Sean M. Haffey/Getty Images)

As ESPN’s X Games prepares for a series of international editions, Dominic Bliss looks into what the event learned after its previous global push and subsequent retrenchment.

Most recent

Murray Barnett, a sports media and commercial expert formerly of F1, World Rugby and ESPN, and director of new OTT consultancy D2C Sport, says sports rights-holders needs to be wary of getting the wrong advice when developing a streaming service

USA Rugby has a new-found spring in its step after being formally accepted as a candidate to host the 2029 women’s Rugby World Cup and men’s event in 2027 or 2031. Bob Williams reports on the Union's bid process.

In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Bill Daly, National Hockey League deputy commissioner. Eric and Chris also discuss potential historic changes in the business of tennis, the ongoing development of non-fungible tokens (NFTs), and recent encouraging news for NBCUniversal regarding both the Tokyo Olympics and Super Bowl LVI.

Blockchain-backed digital collectibles, having taken global sports industry by storm, now look to show they are not just the latest technological flash-in-the-pan. US Editor Eric Fisher reports