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SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship Works 2014
Welcome to Sponsorship Works 2014, the tenth edition of the publication. This year’s Sponsorship Works once again brings you 20 case studies of best practice sports marketing from around the world.
Sponsorship Works 2017
Welcome to Sponsorship Works 2017, the 12th edition of the publication. This year’s Sponsorship Works brings you 21 case studies of best practice sports sponsorships from around the world.
Karlsruhe to appeal Lagardère Sports court ruling
Karlsruhe SC of German football’s 2. Bundesliga is to appeal against a recent court ruling in favour of sports marketing agency Lagardère Sports Germany in a long-running dispute.
Tim Hortons steps up backing of Hockey Canada
Fast food restaurant chain Tim Hortons has renewed its sponsorship of Hockey Canada, the governing body of ice hockey in the country
Goodyear signs new WEC deal as Monza, Kyalami added to calendar
Tyre manufacturer Goodyear has been unveiled as a premium partner of the World Endurance Championship as part of a wider agreement involving the Automobile Club de l’Ouest (ACO) and the European Le Mans S…
Havaianas goes deeper into surfing with global WSL deal
World Surf League (WSL) has signed a two-year global partnership with Brazilian flip-flop and beach shoe brand Havaianas
Miller’s Hall of Fame election has complex path both before and ahead
Barry M. Bloom looks at the story of how Marvin Miller, the late former executive director of the Major League Baseball Players Association, has finally been inducted into the Hall of Fame.
Best Partnership of the Year by SportBusiness Award – Shortlist announced
Manchester City and SAP, FC Barcelona and Beko and Liverpool FC and Standard Chartered are the innovative sponsorships shortlisted for the inaugural Globe Soccer Best Partnership by SportBusiness Award.
Gareth Balch | How it was made: the strongest live attendance market in the world
The success of UK sports rights owners to get more people watching live sport than ever should be an inspiration to the world, says Gareth Balch, chief executive of data-driven sports marketing agency Two Circles.
Tokyo 2020’s promise to be “the most innovative” Olympics in history takes shape
In the third of a trilogy of interviews with the Tokyo 2020 organising committee, SportBusiness speaks to Hideyo Hirata, head of the innovation promotion office and deputy executive director of technology services.