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Sponsorship Works 2018

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European Sponsorship Association (ESA) is proud to announce the results of this year’s ESA Diploma, the industry’s flagship qualification course for those aspiring to advance their careers in sponsorship.
Winter Sports
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The IOC is undertaking a range of reforms designed to make bidding for and hosting the Olympics less costly and less complex. Jonathan Dyson asks whether any progress is being made, including in the current 2026 Winter Olympics bidding race, and looks at what more needs to be done.
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In this month’s issue we cover the following: MLB – teams pursue local strategies to deal with national attendance struggles IOC – inside the Olympics' new licensing programme JACKSONVILLE JAGUARS –...