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Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Thai FA president has arresting ambition for SEA leadership
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication
China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.
The NBA’s burnt bridges in China won’t be mended easily
Despite NBA commissioner Adam Silver’s best efforts, the wound from Daryl Morey’s pro-Hong Kong protest tweets will have lasting repercussions on the future of basketball in China, not least among fans and sponsors. In
SportBusiness: Essential data and analysis for the Asian sports sector
For more than 20 years SportBusiness has been delivering the data, information, insight and analysis that make the world’s most successful sports sector businesses tick.
Sponsorship Works 2012
The 2012 edition of Sponsorship Works looks into the very best sponsorship programmes from around the sporting world
Sponsorship Works 2016
This year’s Sponsorship Works brings you 18 case studies of best practice sports sponsorships from around the world.
London Marathon searches for new title sponsor as Virgin Money exits
The London Marathon will begin searching for a new title sponsor after financial services brand Virgin Money decided not to renew its contract with the event
TIM focuses on women’s football with new FIGC partnership
Telco TIM has enhanced its association with the Italian Football Federation (FIGC) by agreeing a wide-ranging two-season deal encompassing media and sponsorship rights focusing on the women’s game.
Six Day Series adds Kalas as first Global Partner
Global track cycling series Six Day Series has signed Czech company Kalas Sportswear as its first Global Partner
BetVictor extends Gold Cup deal with The Jockey Club
Online gambling company BetVictor has renewed its sponsorship of The Gold Cup at Cheltenham Racecourse’s November meeting until 2021.
Auckland plays to its strengths as New Zealand’s global gateway
The world’s most isolated major city has broken down geographical barriers to punch above its weight consistently in the sports events sector. Bradley Rial finds out how.
Thai FA president has arresting ambition for SEA leadership
Thai FA president Somyot Poompanmoung is striving to make Thailand the leading football nation in Southeast Asia
Former police chief is pushing the organisation toward greater commercial sophistication
BWF and Total’s para-badminton partnership shows the way forward for parasport
Parasport hasn’t always been able to garner the sponsorship it needs, despite the best efforts of its international and regional organisers. Total’s sponsorship of BWF’s Para-Badminton World Championships is a good case-study of how a win-win solution can be found.
China’s vision for sport changes under new political and economic imperatives
The Chinese State Council’s September revision of the country’s sports strategy includes changes that will be critical to note for domestic and overseas sports industry players. Sports industry academic Daniel Zhang analysed the new plan for SportBusiness.