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Sponsorship Works 2018

Welcome to Sponsorship Works 2018, the 13th edition of the publication.

This year’s Sponsorship Works brings you 17 case studies of best practice sports sponsorships from around the world. It has entries from multiple markets covering properties in cricket, cycling, football, handball, marathon, rugby league, rugby union, sailing and tennis.

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PFL chief executive Peter Murray and chief revenue officer Jon Tuck explain to SportBusiness the commercial strategy behind the organization's move to create a series of regional leagues around the world.
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The ECB and domestic broadcaster Sky have worked together to develop an innovative 'one-stop-shop' marketing model for The Hundred whereby sponsors are offered the chance to ringfence advertising airtime to augment their event sponsorship assets. Ben Cronin speaks to the broadcaster's head of sponsorship David Shore about the model.
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First and second season ticket data suggests event has attracted new audiences Sponsorship agency CSM told to reject finance, alcohol and betting brands
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