After a delicate summer where the National Football League was merely trying to stage a 2020 season at all amid the Covid-19 pandemic, a fast-growing number of teams are now embracing a return of attending fans to their stadiums.
Miami is focusing on sporting events that will generate a positive economic impact and reflect the city’s diverse heritage as it bids to recover from the devastating impact of Covid-19. Bradley Rial reports.
The National Football League's New Orleans Saints have secured permission to have a limited number of fans attend home games at the Mercedes-Benz Superdome, beginning with this weekend's game against the…
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.