Clubs are increasingly using premium fan experiences to maximise their revenue streams and offset the costs of expensive new stadia.
Half of the cities polled by event hosting consultancy firm, TSE, have said they plan to host an esports event with the next 12 months. Greg Pitcher looks at the reasons why cities want to get on the gaming bandwagon.
Sport is finding innovative ways to cash in on the $3bn Pokémon Go phenomenon. Greg Pitcher investigates the commercial opportunities in augmented reality.