Speaking recently with a sports executive (and a client), he shared a great feedback: “Gilles, I never thought we would learn so much in just one year selling to our fans”. Why I interjected? Well, making all of these people happy, managing their feedback instantly on social media, and dealing with the unpredictable nature of the web, I never realised that”.
Sponsored content | The challenges for broadcasters of going direct-to-consumers
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15 Feb 2024
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