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Sponsored content | The challenges for broadcasters of going direct-to-consumers

Speaking recently with a sports executive (and a client), he shared a great feedback: “Gilles, I never thought we would learn so much in just one year selling to our fans”. Why I interjected? Well, making all of these people happy, managing their feedback instantly on social media, and dealing with the unpredictable nature of the web, I never realised that”.

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Adam Nelson talks to Jurg Capol, marketing director of the International Ski Federation (FIS) about how the organisation has endured the Covid-19 pandemic thanks to digital innovations.

A new survey says a large proportion of event hosts are planning for spectators to return to stadiums and have not postponed any events beyond September 2021. But will the event bidding sector be the same after the pandemic?

In this week's episode, podcast co-hosts Eric Fisher and Chris Russo interview Jahm Najafi, chief executive of The Najafi Companies and vice chairman of the National Basketball Association's Phoenix Suns. Eric and Chris also discuss the recent deal in which venerable trading card entity The Topps Co. will become a public company, the continued growth of non-fungible tokens (NFTs), New York state enacting mobile sports betting, and the emergence of Genius Sports following its landmark agreement to acquire National Football League data rights.

Steve Payne, senior vice president of global strategic partners and business development for media technology and services company MediaKind, explores the increased prominence of streaming in recent media rights agreements