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Sponsored content | The challenges for broadcasters of going direct-to-consumers

Speaking recently with a sports executive (and a client), he shared a great feedback: “Gilles, I never thought we would learn so much in just one year selling to our fans”. Why I interjected? Well, making all of these people happy, managing their feedback instantly on social media, and dealing with the unpredictable nature of the web, I never realised that”.

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In this week’s episode, podcast co-hosts Eric Fisher and Chris Russo interview Arne Rees, co-founder of the newly formed Velocity Capital Management. Fisher and Russo also discuss the $30m (€31.2m) round of funding for Athletes Unlimited, continued change and turbulence in United States college sports, the National Football League’s accelerating push for greater internationalization, collector impacts surrounding the historic home run chase of Major League Baseball superstar Aaron Judge, and heightened legal friction between the PGA Tour and LIV Golf.
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SportBusiness has today launched the 11th edition of its Postgraduate Course Rankings, naming University of Massachusetts Amherst’s MBA/MS Sport Management and MS Sport Management as the world’s best pos…

NBA Asia managing director Ramez Sheikh tells SportBusiness why the Wizards and Warriors were the perfect choices for the league's first international event since January 2020.
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