Elisha Chauhan asks whether opening and closing ceremonies for major sports events should be held outside the walls of a stadium in order to truly showcase host regions and their iconic landmarks.
Our latest on Covid-19
Round-Up: NRL isolation bubble to burst, Crowds back for Boxing Day Test, Olympic flame tour, and more
Sunday's NRL grand final in Sydney provided a 12 per cent boost in television ratings from last year, 2.97 million tuned in to free-to-air broadcaster Nine up from the 2
NBA eyes 72-game season for 2020-21, pre-Christmas start
League easing off of prior notions of waiting until January to start its next season
Lee Gibbons | What Olympic sponsorships can teach brands in the Covid-19 era
Self-confessed 'Olympophile' Lee Gibbons, managing director of the Sport Unlimited agency, explains why the values and strategies attached to Olympic sponsorships translate so well to today's market in response to the Covid-19 pandemic.
Monkey Knife Fight looks to advance status as industry disruptor
An upstart daily fantasy company with an unusual name and unconventional approach has quickly risen to prominence by challenging established market leaders DraftKings and FanDuel and striking a large series of team sponsorships.
Paris 2024 scraps temporary aquatics venue in cost control measures
The Paris 2024 organising committee has made further revisions to its construction plans, announcing that it will no longer build two temporary venues as part of a suite of cost control measures to ensure…
Ticketmaster aligns with VenueNext on mobile commerce
Tech partnership will help enable further expansion of digital ticketing
Capital One Arena sets sports betting precedent by opening in-venue sportsbook
Capital One Arena in Washington, District of Columbia, has set a precedent in the United States sports betting landscape by accepting wagers at its temporary new sportsbook, which has been converted from…
Tokyo 2020 secures venues for rescheduled Olympics
The Tokyo Organising Committee of the Olympic and Paralympic Games (Tokyo 2020) has confirmed the schedule for the postponed summer Olympics after locking down all 43 venues for next year’s multi-sport e…
NWHL ‘re-energized’ after revamping ownership structure to secure long-term stability
The women's ice hockey league has replaced its commissioner and is seeking independent ownership of all its teams to stabilize in the short term and sustainably grow in long run. Bob Williams reports
DP World continues to see value in sport sponsorship
Logistics brand DP World entered into a long-term deal with IPL franchise Royal Challengers Bangalore in 2020 and become title sponsor of Renault's F1 team, building on its existing sponsorship of the European Tour. Daniel Van Otterdijk, chief communications officer for the company, explains how each deal supports its objectives.
ESL’s latest deals show that esports and traditional media can work in harmony
The influence of traditional sports executives is growing at esports rights-holders, leading to deeper partnerships with legacy media companies. Callum McCarthy reports.
Sponsors warm to cricket ahead of Australian summer, although challenges lie ahead
SportBusiness speaks to Cricket Australia’s national commercial development manager Phil Rigby about how, in spite of the challenges of the Covid-19 pandemic, the organisation is confident about its sponsorship prospects. Tom King reports.