Elisha Chauhan asks whether opening and closing ceremonies for major sports events should be held outside the walls of a stadium in order to truly showcase host regions and their iconic landmarks.
Our latest on Covid-19
Dallas Jackals push back inaugural MLR season to 2022
The Dallas Jackals have pushed back their entry into Major League Rugby from 2021 to 2022 to try to ensure a more successful debut for the club amid the Covid-19 pandemic
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
Fan Zone Case Study: Holland Heineken House
The Holland Heineken House is an all-round meeting place, office and famous party venue jointly organised by the Dutch brewer Heineken and the Dutch Olympic committee NOC*NSF. The House has been set up at every summer and winter Olympic Games since 1992 in Barcelona, and is opened up to visitors during the day to watch Olympic events on big screens amongst providing other entertainment.
Sports sponsorships transform Hyperice’s profile and spur dramatic growth
Following partnerships with NBA, MLB, UFC, PGA Tour and numerous star athletes, the recovery and performance technology company has transformed its financial fortunes, as well as its domestic and international profile, this year. Bob Williams reports
Two Circles acquires ticketing and hospitality agency Sports Ink
Two Circles, the data-driven sports marketing agency owned by Bruin Sports Capital, has acquired Sports Ink Ltd, the UK-based ticketing and hospitality firm
Round-Up: 47 Australian Open players quarantined, RA proposes ‘mini World Cup’, Genius revenues increase, and more
Forty-seven tennis players that arrived in Australia for the upcoming Australian Open grand slam have been placed under a quarantine that prevents them from practicing, due after fellow passengers on their…
Sixth Street acquiring majority control of Legends
Global investment firm buys into premium experiences company
Elevate Sports names Manchester’s Co-op Live its first international client
Stadium development company Oak View Group has entered into a partnership with Elevate Sports Ventures for support on strategy, marketing, sales, and service for premium hospitality offerings at multi-purpose f…
Stadiums and arenas represent key tool in US Covid-19 vaccination efforts
Following last fall's repurposing of many sports facilities as voting centers, an increasing number of venues are now being used as mass vaccination centers, though the logistics to do so remain complex.
VAR sponsorship included in Lega Serie A category revamp
Lega Serie A has been working to restructure its commercial and marketing operation over the last 12 months. In an exclusive interview, commercial director Michele Ciccarese outlines how sponsorship will take shape under the new structure.
India, Iran, Qatar and Saudi Arabia set out their stalls for 2027 AFC Asian Cup
SportBusiness delves into the bid books of the contenders to host the 2027 Asian Cup to examine the thinking and the plans behind each entry. Tom King reports.
‘The aim is to speak to a truly global audience’ | Why Fifa is getting into the podcast game
SportBusiness speaks to Fifa's Jean-Francois Pathy about the launch of its new podcast series ad its future strategy as an attempt to engage a larger audience through culture and music.