SportBusiness International

Analysis and insight for the global sports business

Must read

Article
10 January 2017

In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.

In depth

Alex Willis (second from right) accepts the Best Use of Social Media award at the BT Sport Industry Awards 2016
Article
11 November 2016

Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.

Sport in focus: Football

Funding for a big-money Americas Champions league, contested by football clubs from North and South America, is likely to be announced next year, but the scale of the commercial and political challenge of bringing confederations, clubs and leagues into line has been recognised by the appointment of George Mitchell to the role. Kevin Roberts reports.