Asian telecommunications company Axiata Group Berhad has agreed a deal to take on naming rights to the Putra Indoor Stadium in Kuala Lumpur, Malaysia.
Uefa marketing director Guy-Laurent Epstein talks about the benefits of an expanded Euro 2016, using tournament anthems to harvest fan data and the evolution of the Champions League.
In the first of a new series, fan engagement consultant Mark Bradley visits the William Hill World Darts Championship at Alexandra Palace to assess the customer journey and investigate the concept of ‘darts-mas’.
Cisco predicts video will account for 80 per cent of all internet traffic by 2019. In this article Neulion, the digital video platform provider, explains the critical elements of a successful OTT video product.
To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.
Wimbledon won the Best Use of Social Media prize at the UK's 2016 BT Sports Industry Awards. We take a deep dive into their strategy and approach in this exclusive case study.
It's still early days for esports and sponsorship. 'Non-endemic' brands are starting to dip their toes in the water, and the values of deals are starting to rise.
Funding for a big-money Americas Champions league, contested by football clubs from North and South America, is likely to be announced next year, but the scale of the commercial and political challenge of bringing confederations, clubs and leagues into line has been recognised by the appointment of George Mitchell to the role. Kevin Roberts reports.
Using SMG-Insight’s data, SportBusiness International look at how audiences for the English Premier League and Major League Soccer compare
Digital replacement technology offers rights holders the ability to create additional advertising inventory and revenues. So why is Fifa unlikely to use the technology at Russia 2018? Matthew Glendinning investigates.