Twitter has signed up Globe Telecom of the Philippines as an advertising partner for the social media platform’s live-streaming coverage of the NBA basketball league.
In the Attention Economy of 2016, content is abundant; the scarce resource is people's time and attention. Media consultant Kevin Anderson investigates whether sport is losing the battle for viewer's attention and how it can address this.
Digital replacement technology offers rights holders the ability to create additional advertising inventory and revenues. So why is Fifa unlikely to use the technology at Russia 2018? Matthew Glendinning investigates.
Which executives were responsible for the most innovative developments in 2016 that will shape the sports industry in 2017 and beyond? An expert panel of SportBusiness International judges have once again come up with their top 20.
To understand esports, you must understand what role games publishers - the companies that create and sell games - play in the sector.
Nicolas Chapart, Fiba's head of digital, lifts the lid on the federation's digital strategy in an in-depth interview.
It's still early days for esports and sponsorship. 'Non-endemic' brands are starting to dip their toes in the water, and the values of deals are starting to rise.
The ATP has enjoyed unprecedented growth thanks to the ‘Federer Effect’, but what will happen when the Swiss great and other members of the ‘Big Four’ retire? Ben Cronin talks to ATP Tour executive chairman Chris Kermode about plans for a new tournament to promote the next generation
Data collected by SMG Insight illustrates the way the ages and genders of tennis fans differ from region to region and how sponsors benefit from their association with the sport. Kevin Roberts reports.
How can tennis reboot itself to engage with a younger generation of fans and adapt to a changing world? Kevin Roberts canvasses a panel of experts for some suggestions.
Following the announcement that the ATP Tour is launching a new tournament to promote the next generation of tennis talent, Nigel Currie, sports marketing consultant at NC Partnership, asks who the sport's most promising and marketable youngsters are.