Among the winners was banking group Barclays “Spaces for Sports” campaign, which has seen it invest £37 million since 2004 in developing grassroots sports facilities in deprived areas around the world.
“We’re absolutely delighted that Barclays Spaces for Sports has been recognised with this award,” said Hannah Willis, Associate Director for Global Community Investment at Barclays. “We’re particularly pleased that, since the programme was extended globally in 2008, we’re now achieving recognition on a global scale for the work being done to revitalise disadvantaged communities and tackle key social issues.”
The full list of winning initiatives, under the trophy categories and with the organising body in brackets, is as follows:
> Sport and education :
Play for Fun, Learn for Life (Play Soccer)
> Sport and health :
WhizzKids United (Africaid)
> Sport and geopolitics :
Twinned Peace Sport Schools (Peres Center for Peace)
> Sport in the city :
GOAL - Reaching New Heights (IFNA)
> Sport business :
Barclays Spaces for Sports (Barclays)
> Sport, culture and creativity :
ADD Academy by Yamakasi (Majestic Force)
> Philanthropy and cooperation through sports :
Football for Hope (FIFA and Streetfootball)
> Major sporting events :
Promotional campaign for the 2010 European Athletics Championships in Barcelona (Virgili)
