SportBusiness.com

Mazda to sponsor Japanese All-Star baseball

Japanese car manufacturer Mazda agreed to become the main sponsor for two all-star baseball matches organised by the Nippon Professional Baseball Association in Japan.

The matches will be played at the Kyocera Dome Osaka on July 31 and at Yokohama Stadium on August 1, 2008.

The matches feature teams made up of top players from the Japanese professional baseball leagues, and have become a popular midsummer sporting event in Japan. Two or three all-star matches played in different cities over a two or three day period.

Mazda will organise a variety of activities to support the all-star games, including fan balloting for the all-star teams’ player selection, which begins in late May.