Under the deal, which is estimated to be worth around $25 million, Vodafone customers will be able to order tickets for IPL matches on the company’s Vodafone live service and participate in the ‘Predict the Man of the Match’ contest.
DLF chairman and commissioner Lalit Modi said, "The company has a long standing association with sports globally, ranging from Formula 1 with the Vodafone McLaren Mercedes to the UEFA Champions League. I am certain the company’s association with the DLF Indian Premier League as its official partner will prove to be mutually beneficial. This association with Vodafone bears testimony to the success of the DLF Indian Premier League as has been witnessed in the last fortnight of fantastic cricket and further reiterates the fact the league is set to carve out a distinct niche for itself in the international cricketing calendar.”
The inaugural season of the IPL began on April 18. The final match will take place on the 1 June 2008.
