SportBusiness.com

English defeat could add up to £1bn loss

According to UK media reports, the consequences of an England failure against Croatia at Wembley tonight in the UEFA European qualifiers could be worth £1 billion.

Figures from past World Cup and European Championship tournaments demonstrate there is a significant economic boost that accompanies England's participation.

According to a study by the Centre for Economic and Business Research the effect of non-qualification could be as much as £1 billion, based on an examination of the impacts of the 2006 World Cup and Euro 2004.

The report predicts that an England failure to reach Euro 2008 would lead to a dramatic drop in TV advertising revenues and a fall in revenues for betting companies.

The CEBR suggestes that a successful tournament for England would contribute to a boost of more than £285 million for pubs, clubs and off-licences.

The English Football Association says that the immediate financial impact of failure tonight is manageable.