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UFC extends Spike TV partnership

The Ultimate Fighting Championship (UFC) has signed three-year extension of its strategic partnership deal with Spike TV, a division of MTV Networks.

The deal maintains Spike TV as the basic cable home to the UFC through 2011 and includes three seasons of the ‘The Ultimate Fighter’ reality TV show, 12 live fight cards and 30 one-hour episodes of ‘UFC Unleashed’.

"It is a testament to the dedication and foresight of UFC President Dana White that the UFC has emerged, since its debut on Spike TV three years ago, as a must-have for viewers and advertisers alike," said Kevin Kay, president, Spike TV.

According to Spike TV, seven live UFC fights on Spike TV in 2007 averaged more young men in the 18-34 demographic (869,000) on cable than the more established American sports of basketball, baseball, football, hockey and NASCAR.