The Octagon appointment represents the first time CONI has retained an agency to develop, market and sell sponsorship opportunities to multi-national corporations.
Under the deal, Octagon will promote sponsorship opportunities with the Italian Olympic Team in Italy in conjunction with the 2008 Summer Olympic Games, the 2009 Mediterranean Games and the 2010 Winter Olympic Games.
In addition, Octagon is working with CONI on Casa Italia, its VIP hospitality center in Beijing during the 2008 Games.
Separately, Bob Heussner, Octagon’s senior VP of Games Marketing, has relocated to the agency’s London office where he will work with account teams in the UK and market throughout Europe ‘to help brands and rights-holders create and implement Games related marketing and sponsorship programmes,’ Octagon said.
